Customer Stories

    How pharma services, biotech and digital health teams use Athena BDA to find the right brands, reach the right decision-makers and open real commercial conversations.

    Meet the teams using Athena BDA

    We speak with customers about the successes and challenges they're experiencing with the solution.

    Unite Genomics

    Unite Genomics

    How Unite scaled hyper-personalized outreach with the Athena BDA AI messaging assistant

    • 5 meetings in week one
    • 10 replies in week one
    • Live in ~1 day

    Unite Genomics layered the Athena BDA AI messaging assistant on top of our brand and contact data to write guardrailed, brand-specific outreach at volume. Athena BDA supplied the pre-trained foundation; Unite added conditional messaging logic and accuracy guardrails. It was live in about a day and now drives around 25 emails per inbox per day across three inboxes.

    “In the first week we turned this on, we got 10 replies and 5 meetings. From our best campaigns previously, we’d be feeling good about 1-2 replies a week. We’ve actually had to peel our campaign volume back since then to keep meeting flow manageable.”

    — Unite Genomics
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    Medisafe

    Medisafe

    How Medisafe use Athena BDA for strategic brand targeting that doubled their open and engagement rates

    • 2x open rates
    • 2x engagement rates
    • Brand-level targeting

    Medisafe sells digital patient-support programmes into pharma brand teams, where relevance decides whether an email is opened at all. They swapped broad persona targeting for Athena BDA brand-level intelligence — which brands are launching, which carry patient-support pressure, and who owns them — and wrote to each brand’s specific situation.

    “By combining Athena’s acutely relevant data with strategic brand targeting, we’ve more than doubled our open and engagement rates.”

    — Medisafe
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    Remap

    Remap

    How Remap uses Athena BDA to scale outreach and rapidly build out its CRM with high value pharma targets

    • 45,000+ relevant contacts
    • More meetings booked
    • New logos engaged

    Remap needed to grow a pharma pipeline from a small network of known contacts. Using Athena BDA’s enriched contact data they rebuilt their CRM around brand owners and commercial decision-makers rather than generic job titles, pushing their addressable network past 45,000 relevant contacts and lifting meeting activity with new logos.

    “We’ve seen a significant surge in the number of relevant contacts in our network, now exceeding 45,000. This growth is already translating into increased meeting activity, particularly with new logos we hadn’t engaged with before.”

    — Remap
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    Unite Genomics

    Unite Genomics

    How Unite Genomics surfaced an opportunity with a $1B+ pipeline brand and turned it into a live RFP

    • $1B+ brand identified
    • Pre-conference meeting
    • Live RFP

    Unite Genomics used Athena BDA’s monthly prompts and pipeline brand intelligence to spot a $1B+ pipeline brand they had never flagged as a fit. They reached the brand team ahead of a key industry conference, secured the conversation on-site, and turned it into an active RFP that would not have surfaced from their existing account list.

    “We discovered a $1B+ brand through Athena’s prompts, reached out pre-conference, and now we’re in an active RFP.”

    — Unite Genomics
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    Interested in a pipeline blockbuster and launch brand database with over 100 assets and 2,000 contacts?

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