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    Conference intelligence · ASH 2026

    Industry sessions to watch at ASH 2026

    · @Adrian· 4 min read

    Ten picks to watch at the American Society of Hematology (ASH) Annual Meeting in New Orleans, 11 to 15 December 2026. Each has an industry session at the meeting and recent news behind it. Peak sales are forecasts, and session times are US Central.

    1

    Mezigdomide and Zenbexus

    BMSMultiple myeloma

    $1.5bn peak sales (mezigdomide), $1.3bn (Zenbexus)

    An FDA decision is due on 13 May 2027, after Phase 3 data showed mezigdomide more than halved the risk of progression or death against standard care. It is BMS's second CELMoD pill: Zenbexus, from the same class, won accelerated approval on 13 August. The two carry $2.8bn in combined peak sales.

    • Fri 11 Dec, 11:00

      The CELMoD Shift: Translating Protein Degradation Science into Practice-Changing Myeloma Care.

      BMS-only symposium chaired by Paul Richardson (Dana-Farber).

    • Sat 12 Dec, 11:30

      Discover A New Oral-Based Regimen for First Relapse Myeloma.

      BMS product theater, matched to Zenbexus.

    2

    Bezuclastinib

    CogentSystemic mastocytosis

    $5.7bn peak sales

    Three FDA applications are under review. Decisions are due on 30 November (GIST) and 30 December (non-advanced systemic mastocytosis), either side of ASH, with advanced systemic mastocytosis on 29 June 2027.

    • Sat 12 Dec, 08:00

      Myth vs Mast Cell: Would You Recognize Systemic Mastocytosis?

      Industry forum where patients and clinicians discuss diagnosis, disease burden and unmet need.

    • Fri 11 Dec, 19:00

      Clinical Turning Points: Decisions That Shape Care Across the Spectrum of Systemic Mastocytosis.

      Co-funded with Blueprint Medicines (Sanofi), maker of the approved competitor Ayvakit.

    3

    Jaypirca

    LillyChronic lymphocytic leukemia (CLL)

    $3.0bn peak sales

    The FDA approved Jaypirca for first-line CLL on 2 October, moving it up from later lines ten weeks before ASH. A further Phase 3 win came in May, with Jaypirca added to venetoclax and rituximab.

    • Sun 13 Dec, 11:30

      See How Jaypirca (pirtobrutinib) is Sparking More Possibilities.

      Lilly product theater.

    • Fri 11 Dec, 19:00

      Cases and Conversations: Sequencing Strategies in Relapsed and Refractory CLL.

      Co-funded with Nurix and Genentech.

    Lilly also co-funds three AstraZeneca-led Friday symposia, two in CLL and one in mantle cell lymphoma.

    4

    Etentamig

    AbbVieMultiple myeloma

    $1.0bn peak sales

    AbbVie filed etentamig, a BCMA bispecific with monthly dosing, with the FDA on 27 October, after positive Phase 3 results in September.

    • Fri 11 Dec, 07:00

      Next in Line for Relapsed/Refractory Myeloma: Sequencing Strategies With T-Cell Engagers, Next-Generation CAR-T, and Innovative MOAs.

      AbbVie is one of five funders, with AstraZeneca, BMS, CellCentric and J&J.

    5

    Besremi

    PharmaEssentiaEssential thrombocythemia (ET) and PV

    $1.5bn peak sales

    The FDA approved Besremi for ET on 31 August, the first new ET treatment in nearly 30 years. PharmaEssentia has three sessions around it, more than any other single-product company in this list.

    • Sun 13 Dec, 08:00

      Changing the ET Conversation: A New Paradigm in ET Management.

      Product theater.

    • Fri 11 Dec, 11:00

      Show Me the Data: Emerging Evidence and Evolving Clinical Practice in Essential Thrombocythemia and Polycythemia Vera.

      PharmaEssentia-only symposium.

    • Fri 11 Dec, 15:00

      Cases and Conversations: Applying Emerging Evidence to Real-World Care in Myeloproliferative Neoplasms.

      Co-funded with Geron and GSK.

    6

    Epkinly

    Genmab and AbbVieFollicular lymphoma and DLBCL

    $3bn+ peak sales

    Epkinly with lenalidomide had a positive Phase 3 result in DLBCL in June and won European approval in follicular lymphoma in July. In the same month, a separate Phase 3 of Epkinly alone missed overall survival, its main US goal.

    • Mon 14 Dec, 12:15

      Unlocking the Potential for a Bispecific Antibody in 2L+ FL and 3L+ DLBCL.

      Genmab and AbbVie product theater.

    • Fri 11 Dec, 11:00

      Bispecific Antibodies in Action: Applying Evidence Across the DLBCL and FL Care Continuum.

      Genmab-only symposium.

    7

    Mimrylo

    TakedaPolycythemia vera (PV)

    $2.0bn peak sales

    The FDA approved Mimrylo on 28 August as the first hepcidin mimetic, a new class that reduces the need for regular blood draws. This is its first ASH as a marketed drug, and it is one of only two brands named in a session title. Takeda's partner on Mimrylo is Protagonist Therapeutics.

    • Sat 12 Dec, 08:00

      Navigating PV with MIMRYLO: A Patient-Centered Clinical Conversation.

      Takeda industry forum with a patient perspective.

    Mimrylo's Phase 3 data is also on the agenda of PharmaEssentia's Friday symposium on PV and essential thrombocythemia.

    8

    Etavopivat

    Novo NordiskSickle cell disease

    $1.0bn peak sales

    Etavopivat met both main goals in a pivotal Phase 3 trial in April, cutting pain crises and improving hemoglobin, and Novo plans to file with the FDA. Novo gained the drug through its $1.1bn acquisition of Forma Therapeutics.

    • Mon 14 Dec, 12:15

      Building the Evidence: Novo Nordisk's Investigational Clinical Development in Sickle Cell Disease and Thalassemia.

      Novo industry theater.

    • Fri 11 Dec, 07:00

      A Hematologist's Guide to the Sickle Cell Disease Revolution: Genes, Activators, and Beyond.

      Co-funded with Agios, Beam and Genetix, covering the new drug class etavopivat belongs to.

    9

    Blenrep

    GSKMultiple myeloma

    $4.0bn peak sales

    This is Blenrep's first full ASH since its US return in October 2025. A permanent US billing code took effect on 1 July, which GSK tied to community oncology, where it says about 70% of myeloma patients are treated.

    • Mon 14 Dec, 12:15

      Expanding Community Therapy Options in Relapsed or Refractory Multiple Myeloma: A BCMA-Targeted Option.

      GSK product theater.

    • Fri 11 Dec, 19:00

      Addressing Community Oncologists' Questions About BCMA-Directed Antibody-Drug Conjugates and Bispecific Antibodies in Multiple Myeloma.

      Co-funded with Genentech.

    BCMA is the busiest target at this ASH: Pfizer and Regeneron also run BCMA product theaters, and AbbVie's etentamig is under FDA review.

    10

    Ianalumab

    NovartisImmune thrombocytopenia (ITP)

    $5.0bn peak sales

    Positive Phase 3 results in ITP were presented at ASH last year. Novartis plans to file in ITP in 2027, together with first-line data. Ianalumab also holds FDA Breakthrough Therapy designation in Sjögren's disease, granted in January.

    • Fri 11 Dec, 07:00

      B-Cell-Directed Therapies in Immune Thrombocytopenia: Real-World Practice.

      Novartis-only symposium, chaired by David Kuter (Massachusetts General Hospital), on fitting new B-cell drugs into ITP care.

    ITP is contested at this meeting: Sanofi runs a Wayrilz product theater on Sat 12 Dec.

    What stands out

    Myeloma leads.

    Three of the ten (AbbVie, BMS, GSK) and five of the 18 sessions listed here are in multiple myeloma.

    FDA decisions land around the meeting.

    Bezuclastinib on 30 November and 30 December, either side of ASH. Etentamig and mezigdomide are under review.

    Two new launches in PV and ET.

    Mimrylo and Besremi were both approved in August, and both are on the agenda of PharmaEssentia's Friday symposium.

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